Knorr Soup parlours 13th November 2014


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Soup parlours – offering home-made soups, are a recent Czech trend, yet their popularity doesn’t drive the growth of packet soups.
Czech people distrust packet soups and traditional communication doesn’t change this. We suspect the problem is just a prejudice.
We tested this surmise in a blind test, making up a fictitious restaurant named Excellent Soup Parlour.
The Nr.1 food-delivery server joined us in offering our soups for 10 days. Questionnaires completed by the customers
showed that 91 % truly enjoyed the Knorr creamy soups made from packets. And this we have spread per video all over the internet.

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